New brand identity and market approach

Logo Uteco
With the new designed and expressive logo Uteco expresses key elements of its corporate focus (Source: Uteco)

Uteco, a manufacturer of printing and converting machines, has launched a new corporate image and logo to strengthen its strategic global positioning. With deep roots that boasts a thirty-year history of success, for the com­pany being Italian means design, passion and collaboration that combines high engineering quality with creativity and flexibility. These are the characteristics with which the company wants to differentiate itself and launch a new approach to the market

“Join the Flex-Converting”

Therefore Uteco presents itself on the market with a renewed plan of all its acti­vities that combines an increasingly global perspective with local presence, to assist its customers promptly with products and solutions according to their needs. With a proven ability to antici­pate market needs and a clear vision of future trends, the company declares itself ready to face new challenges, especially those impo­sed by the climate and environmental crisis. The packaging industry is experiencing a pe­riod of rapid transformation. In such a scenario, it is essential for Uteco to pro­actively approach this crisis with a clear vision, supporting its customers proposing innovative solutions capable of responding to the ever-increasing needs of efficiency, digitization, productivity and attention to sustainability.


It is in this context that Uteco has updated its image and its brand, as a sign of further leap towards the future and the will to lead the change. The group renews itself, stren­gthening its corporate identity, to enhance Uteco brand globally in the packaging sec­tor. With its new graphics, Uteco intends to consolidate its positioning in the world market of flexographic, gravure, hybrid and digital printing and lamination.  A new image that at the same time expres­ses a profound renewal of all its activities: Uteco intends to offer its customers increa­singly innovative, automated, technological products, an increasingly wide range of offers and new advanced services.

The people of Uteco
A decisive criterion for the success of Uteco is the willpower of the people who make up the company
(Source: Uteco)

A new designed and expressive logo

Until now, Uteco’s logo was metallic gray and red, with soft, three-dimensional reflections. In the new image, the neutrality of gray is abandoned to leave space to a new tone of blue, a color that wants to commu­nicate reliability, but above all the trust and loyalty of the company towards customers. At the same time, helical symbol is recolored in “roman red” as a link to Italian culture and origin, and it is resized in a short accent. Through this, it wants to focus on “eco” to indicate the common commitment towards a more su­stainable future. Now the logo is more modern, clear and simple, it is reduced to its essential elemen­ts and presented with a new design.  Combining elements of the past with featu­res of modernity, it represents the company’s ability to build on deep roots, to design a future made of dynamism and innovative ca­pacity, and the will to transfer to the market all the values it believes in.

Su­stainability means operating with integrity

For Uteco, operating with integrity mean on the one hand creating trusting and lasting relationships with both customers and business partners and on the other hand designing and developing environmen­tally sustainable solutions, in an inclusive and welcoming working climate. In this context, innovation translates into lo­oking to the future in a pragmatic way, ima­gining integrated and innovative solutions for the next generation of companies that really make a difference today, and that can anticipate the needs of tomorrow.

“Join the Flex-Converting” – Uteco
“Join the Flex-Converting” – With this slogan Uteco wants to differentiate itself and launch a new approach to the market
(Source: Uteco)

A reliable and committed partner

Uteco has a consolidated corporate history and training, which are the result of the active contribution, dedication and profes­sionalism of its people. On the market, it offers itself as a reliable partner committed to achieving excellence in quality and robu­stness standards. With the new image, Uteco also wants to strengthen cooperation, considered as the attitude to openness towards customers, who are the priority throughout the pro­cess: from the sale of the most suited pro­duct for specific needs, to assistance and after-sales consultancy. Finally, passion: Uteco is a company driven by the enthusia­sm of people who actively collaborate as a team of professionals that shares a sincere commitment to their work, and who apply themselves to achieve valuable re­sults and create effective solutions. In this way, the new image aims to be a synthesis of all these values, representing a group of agile professionals who aim to build new positive paths for the future of the company and converting industry. Its features, deliberately minimalist and direct, remind us that Uteco always goes straight to the point.